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In this course, you'll understand the problems that your customers want to PAY YOU TO SOLVE and how to more EASILY REACH THEM.
Lean Startup Concepts TOPICS
Essential question: What is the best way to develop quality entrepreneurship ideas?
Objectives: Assess viability of startup ideas and brainstorm ideas by talking to potential customers.
Essential question: What is the best way to validate assumptions about an entrepreneurship idea?
Objectives: Develop a testable hypothesis and validate assumptions by talking to potential customers.
Essential question: What is the best way to identify problems you’re uniquely suited to solve?
Objectives: Identify problem founders can solve and think of solving problems first instead of ideas first.
Essential question: Why are customer interviews the most powerful validation tool entrepreneurs have?
Objectives: Learn customer interview techniques and validate product design, customer market and business model through customer interviews.
Essential question: What is the best way to generate solutions that alleviate negative emotions customers feel about a problem?
Objectives: Explore founders creative potential and generate solution ideas that match customer needs.
Essential question: How do entrepreneurs find their first customers?
Objectives: Identify early adopters for a given business and where to find early adopters, if they exist.
Essential question: How do entrepreneurs detect the most effective channels to reach their early adopters?
Objectives: Identify which channels early adopters are easily found and calculate the cost of reaching those customers.