you could try
All the risky ways that may not work
Deplete your life savings and spend $1,000s on sales and marketing with no results
Waste 3 to 6 months learning lots of theory but uncertain how to apply it to your idea
Burn $50,000 to get an incomplete product and no ability to generate revenue
Exhaust 3 months preparing for demo day resulting in no paying customers or investors
Squander time and money on “opportunities” that promise everything and deliver nothing
there's a better way
Save months of wasted effort and thousands of dollars by using the Founder’s Journey Framework to build your business
Build a better startup, faster
It’s as easy as 1-2-3
how it works
The Founder’s Journey Framework is a roadmap that makes it easy for you to build a thriving business using lean principles.
1. LEARN ESSENTIAL STARTUP SKILLS
Unlike other online courses, our experts teach you practical skills for your business while staying engaged to keep you on-track
STARTUP SKILLS ORGANIZED BY BUSINESS ASSUMPTION
6 GUIDES WITH OVER 35 WORKSHOPS TO HELP YOU LEARN HOW TO:
Discover your customer and the problem they want solved
Develop your marketing message and channel
Build the sales engine that close more leads in less time
Discover how to build products your customers love
Plan and validate your venture’s sustainable growth
GUIDES ARE KEPT FRESH THROUGH REGULAR UPDATES
LEARN AT YOUR CONVENIENCE AND AT YOUR PACE WITH YOUR TEAM
2. Work ON your startup
Join over 7,000 Houstonians using our Founder’s Journey Framework to build extraordinary businesses
OUR PROVEN TEMPLATES AND TOOLS HELP YOU:
EASILY ORGANIZE YOUR WORK
Our templates help you quickly work through each of your business assumptions with practical how-to guides.
COMMUNICATE EFFICIENTLY WITH STAKEHOLDERS
Our Framework makes it easy for you to communicate your value to customers, your purpose to employees, and your progress to investors and advisors.
MAKE BETTER DECISIONS FASTER
Our tools enable you to quickly determine if you’ve successfully validated your business assumptions and eliminate distractions to keep you focused on the task at-hand.
ACCOMPLISH MORE FROM EXPERT FEEDBACK
Our experts provide you feedback on your completed work product that helps you improve your approach and get better results faster.
3. Get Help from experts
One-on-one coaches who've been there, done that to keep you on-track and focused
Stephen White coaches entrepreneurs and new product teams on business modeling, new product development, and marketing strategy.
Entrepreneur in Residence at the Houston Technology Center and a startup advisor for SXSW Accelerator, HATCH pitch, Texas A&M’s Center for New Ventures & Entrepreneurship, and University of Houston’s REDlabs
Founding team member of four startups and developed several new business offerings as an INTRA-PRENEUR (entrepreneur within an organization)
Founded a short-term lay mission program serving indigenous communities in the highlands of Guatemala
Stephen is a certified public accountant and holds a Masters of Accounting from Texas A&M University, and a Bachelors of Accounting from Texas A&M University.
Shafique Pappa is a founding team member of seven companies in the technology, medical and food industries. He has over 25 years experience in new business development and product management for early stage, growing companies.
Grew product lines to $30 Million in sales and raised outside funding for his new ventures
Advisor to award-winning startups developing new products related to 3D printing, Internet of Things “IoT” devices, and healthy foods
Developed several 3 person teams into 200+ employee organizations, while scaling growth across multiple key activities
Shafique is a sought after mentor due to his patience, encouragement and actionable feedback.
Shafique holds a masters degree in Computer Science from University of Houston, and a Bachelors of Science in Mathematics from Purdue University.