successful founders start here


Join LeanMastery, the incubator your startup needs to get going, grow and thrive

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Achieve fast results for your startup


During Phase 1, manually work through your key business assumptions to eliminate any fatal flaws

Timeframe: 12 Weeks
KPI: 5 Customer Sales

During Phase 2, systematize your lead, sales, and value delivery engines to prepare your organization for rapid growth

Timeframe: 6 Months
KPI: $10K/Month Revenues

During Phase 3, scale your lead and sales engines as well as production and delivery of your product or service

Timeframe: 24 Months
KPI: 25% Annual Growth


NOTE: Timeframe assumes full-time effort by founder. KPIs assume B2C product or service.
KPIs for B2B product or service are similar but dependent on industry and complexity.

market validation within weeks

Know whether your idea is market viable while developing key business insights


Find a compelling problem that will lead potential customers to change their routine using your solution


Develop your initial marketing message and channel to activate early customers


Build your initial sales funnel and validate your solution pricing by generating pre-orders from real customers


Create an initial functional prototype that will deliver 10X better value than existing solutions


Define feasible strategies that help you scale leads, sales, production and delivery



Build the key business functions that help you generate predictable revenues


Consistently generate qualified leads from proven marketing channels


Converts qualified leads into orders that maximizes your revenue per lead.


Operationalize product production and delivery while maximizing adoption rates and organic growth


Identify Key Activities optimizations and develop baseline KPIs for scaled operations


Sustainable Growth

Scale lead engine, sales engine, product production and delivery while reducing operational costs


Generate more leads for lower cost per lead while adding new marketing channels


Generate more sales while reducing customer acquisition costs through viral growth


Scale product production and delivery while reducing unit costs and increasing organic growth


Scale key activities including new product development and operations


Get the proof you need for an investor-ready presentation

Investors are risk-averse and have many options on where to invest. They do NOT invest in pictures on napkins, unproven ideas or clever elevator pitches. Before funding your startup, an investor wants to know that your startup idea is market viable and can survive in a competitive environment. They also want to know that you have the capability to lead your business.

The LeanMastery Incubator helps you build your startup using MODERN ENTREPRENEURIAL techniques through data-driven project guides and tools, along with the help of dedicated experts. After each startup development phase, you’ll have the answers you need to smartly address investor questions as well as quickly complete due diligence so you can cash your investors’ checks and remain focused on growing your business.

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Build your business without an advanced degree or years of experience


Your personal coach helps you plan your work, overcome obstacles, and analyze your results


Our framework keeps you on-track with easy-to-use project guides connected to key growth milestones


Our toolkit provides the resources you need to build your lead and sales engines as well as deliver your product


“With LeanMastery, I went from struggling to generate regular sales to struggling to keep up with production to fulfill customer demand. That’s a struggle I’m happy to deal with.”

- Mike Burns, Founder - Valvomax

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Turn your dreams into reality with our experts guiding you


 learn how we’re different



Prove out your business idea without risking everything


Your month-to-month membership helps manage your cost and commitment


You work based on your availability so there’s no need to quit your job


Our online tools, guides and coaching makes it easy to work at the office or beach


We don’t take a chunk of your company just to help you pursue your dream



All you have to do is apply now to get started pursuing your dream

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Receive personal feedback from advisors who’ll keep you on-track, focused, and accountable


Stephen White coaches entrepreneurs and new product teams on business modeling, new product development, and marketing strategy.

Stephen's Accomplishments:

  • Entrepreneur in Residence at the Houston Technology Center and a startup advisor for SXSW Accelerator, HATCH pitch, Texas A&M’s Center for New Ventures & Entrepreneurship, and University of Houston’s REDlabs

  • Founding team member of four startups and developed several new business offerings as an INTRA-PRENEUR (entrepreneur within an organization)

  • Founded a short-term lay mission program serving indigenous communities in the highlands of Guatemala

Stephen is a certified public accountant and holds a Masters of Accounting from Texas A&M University.



Shafique Pappa is a founding team member of seven companies in the technology, medical and food industries. He has over 25 years experience in new business development and product management for early stage, growing companies.

Shafique's Accomplishments:

  • Grew product lines to $30 Million in sales and raised outside funding for his new ventures

  • Advisor to award-winning startups developing new products related to 3D printing, Internet of Things “IoT” devices, and healthy foods

  • Developed several 3 person teams into 200+ employee organizations, while scaling growth across multiple key activities

Shafique is a sought after mentor due to his patience, encouragement and actionable feedback.

Shafique holds a masters degree in Computer Science from University of Houston, and a Bachelors of Science in Mathematics from Purdue University.


 LeanMastery Incubator FAQ

Designed to achieve your dreams while managing your risk


Click the + Question to see answers

+ What are the requirements to participate in the program?

All participants must meet the following requirements:

  1. Be able to dedicate 15-20 hours a week on their startup.
  2. Meet with your coach using Zoom, our primary online video chat tool, at scheduled check points and demonstrate progress on activities.
  3. Have access to a laptop to complete the activities and submit your work to your assigned coach.
  4. Afford $200 per month fee.
  5. Apply to the program by the application deadline date and be selected into the program.

+ When are applications due?

Friday, November 1st, 2019

+ How does the incubator help me as a founder?

The LeanMastery startup incubator provides you the knowledge, tool, and expertise you need to build your thriving business fast.

Knowledge: Our project guides are designed to help you systematically build your startup fast. Each guide organizes your work into milestones. The milestones can be completed by working through each activity. Each activity consists of inputs, outputs, workshops, and workplan. The guides include workshops that help you learn the lean concepts to successfuly complete each activity.

Tools: Our proven tools and templates help you:

COMMUNICATE EFFICIENTLY WITH STAKEHOLDERS: Our Framework makes it easy for you to communicate your value to customers, your purpose to employees, and your progress to investors and advisors.
MAKE BETTER DECISIONS FASTER: Our tools enable you to quickly determine if you’ve successfully validated your business assumptions and eliminate distractions to keep you focused on the task at-hand.
ACCOMPLISH MORE FROM EXPERT FEEDBACK: Our experts provide you feedback on your completed work product, which enables you to quickly improve your approach and get better results.

Expertise: Our coaches are experienced experts in modern lean startup development and your one-on-one sessions with them will keep you on-track and focused. Your assigned a coach will answer any questions you have as you work through the guides and tools. Scheduled meetings with your coach and other founders with your cohort to help you overcome obstacles to continue making incremental, measurable progress.

+ What is the selection criteria for Applicants?

Our selection criteria evaluates your application based on 3 factors:

  1. Problem Quality: How well did you describe the problem and whether the problem is worth solving.

  2. Customer: How well did you describe the customer you want to serve and if you can reach the identified customer.

  3. Founder Ability: Why are you are uniquely qualified to solve the identified problem.

+ How does rolling admission or acceptance work?

We accept startups to our Incubator on a rolling basis and we provide immediate, direct feedback if your application has gaps. If you can fix these gaps, you can submit a revised application. The sooner you apply, the sooner you can secure your spot in this cohort.

We offer a limited number of spots in each cohort and spots are issued on a first-come, first-served basis. Once all spots have been filled, applications will close. Don’t miss out by delaying your application submission!

+ How much does it cost to apply?

$0. Nothing. Nada. We will never charge you to apply to our incubator.

+ How much does it cost to participate in the incubator program?

Program cost is only $200 per month and you can cancel anytime. There’s no catch … you will NOT give up equity to participate in our Incubator program and there are NO ADDITIONAL FEES. The program duration for most participants is 3 months. However, some participants may find a fatal flaw in their idea that can extend the timeline.

+ When will I know if I am selected?

Selected Applicants will be notified through rolling admissions, but no later than October 10th, 2019. If you are not selected, you can reapply for our next cohort. We will notify all applicants by October 11, 2019 of their status along with feedback for how to improve your application if you were not selected.