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+ Scaling Defined

Essential question: How do successful founders prepare for rapidly scaling their startup?

Objectives: Learn how to identify which functional areas of your startup should be the focus of the executive team to rapidly grow the business.

• Learn the 3 key checkpoints that help founders validate they are ready to scale their business while avoiding premature scaling.

• Understand which activities are key to your business model. (Sales and production)

• Discover 4 different methods for scaling your messaging to reach new customers in the same market segment.

• Explore 3 different ways to scale your sales pipeline while reducing your customer conversion times.

• Discuss 3 methods to reduce time to deliver your product resulting in faster recognized revenues

• Learn the recommended process for selling to a new market segment.

By understanding what to scale and when to apply scaling to different functional areas, you’ll be able to develop an execution strategy that helps you to rapidly grow your startup.

If you’re unable to reach customers in new geographies or new market segments or are unable to deliver your product fast enough to meet customer demand, this lesson will help you understand how to scale your sales and delivery functional areas for your current market segment and develop plans to penetrate additional market segments.

+ Discovering Key Activities

Essential question: How do entrepreneurs identify key activities that help them prepare to rapidly grow their business?

Objectives: Learn how to organize key activities that help you grow your revenues and contain your operating costs.

• Explore the key activities that help you sell and deliver value to your customers.

• Discover why outsourcing non-essential activities frees your executive team to focus on scaling the business.

• Learn the 3 methods for prioritizing key activities and when to develop plans for scaling each key activity.

• Understand how to develop a functional organization that will help you identify roles and responsibilities for each employee of your startup.

By understanding the key activities that drive your business, you’ll be able to focus your executive team efforts on increasing revenues and operating margins.

If your product suffers from quality issues or you’re attracting customers that are not a good fit, this lesson will teach you how to structure the key activities to ensure consistent value delivery and acquire optimal customers.

+ Defining Key Metrics

Essential question: How do entrepreneurs identify which KPIs are best suited to measure the effectiveness of each key activity?

Objectives: Explore the techniques for developing meaningful KPIs while avoiding vanity metrics.

• Learn how to introduce new KPIs that measure growth for each key activity.

• Understand how to implement KPIs that measure the duration of each step in a key activity.

• Discover how to establish baseline measures for all KPIs associated with each key activity.

• Explore how to benchmark your KPIs against industry norms.

By being able to measure the duration and cost of each key activity, you’ll be able to prioritize and develop your optimization plan.

If you are unsure which forward-looking KPIs contribute to increasing revenues and containing costs, this lesson will help you to identify the key metrics the executive team will use to make management decisions.

+ Setting Growth Objectives

Essential question: How do successful entrepreneurs align their employees’ activities towards achieving their startup growth objectives?

Objectives: Explore how to develop a clear metric-based execution plan for each key activity and understand how goals align with increasing business valuations.

• Explore 4 key activity improvement techniques.

• Discover how to set KPI goals for each key activity that leads to continuous performance improvement.

• Understand the 6 key components of a KPI communication plan for employees.

• Learn how to develop progress reporting and corrective action plan.

By setting growth objectives to improve the performance of your startup, you’ll be able to deliver on the financial plan to investors and achieve sustainable growth.

If your business sales and costs have flatlined, you’ll understand how to develop a plan to drive improvement in each key activity that results in increased revenues and decreased costs.

+ Optimizing Growth

Essential question: What’s the best way to optimize your execution strategy to drive financial performance for your startup?

Objectives: Learn key activity optimization techniques and understand the effectiveness of your KPIs in driving the optimization of each key activity.

• Learn how to apply the 4 improvement techniques to re-engineer each of your startup’s key activities.

• Learn the difference between predictive vs. reactive KPIs.

• Explore how to develop predictive KPIs.

• Learn how to turn your key activities into its own product offering.

By optimizing your growth plan, you’ll be able to keep your BOD & investors happy by meeting or exceeding forecasted revenues and costs.

If you regularly miss delivering on your revenue growth projections or exceed your budgeted costs, this lesson will help you reevaluate your execution strategy plan.