Idea GenerationEssential question: What is the best way to develop quality entrepreneurship ideas?Objectives: Assess viability of startup ideas and brainstorm ideas by talking to potential customers.
Problem ValidationEssential question: What is the best way to validate assumptions about an entrepreneurship idea?Objectives: Develop a testable hypothesis and validate assumptions by talking to potential customers.
Problem GenerationEssential question: What is the best way to identify problems you’re uniquely suited to solve?Objectives: Identify problem founders can solve and think of solving problems first instead of ideas first.
Customer InterviewsEssential question: Why are customer interviews the most powerful validation tool entrepreneurs have?Objectives: Learn customer interview techniques and validate product design, customer market and business model through customer interviews.
Solution GenerationEssential question: What is the best way to generate solutions that alleviate negative emotions customers feel about a problem?Objectives: Explore founders creative potential and generate solution ideas that match customer needs.
Early AdoptersEssential question: How do entrepreneurs find their first customers?Objectives: Identify early adopters for a given business and where to find early adopters, if they exist.
Channel IdentificationEssential question: How do entrepreneurs detect the most effective channels to reach their early adopters?Objectives: Identify which channels early adopters are easily found and calculate the cost of reaching those customers.