https://www.leanmastery.co/webinar-a daily 0.75 2017-11-17 https://www.leanmastery.co/customer-discovery daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Customer Discovery - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Customer Discovery - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Customer Discovery - Pre-requisites Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Customer Discovery - Content 28 videos 7 activities 8 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Customer Discovery - Mastery Skills Gained Customer interviewing, market segmentation, channel identification https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518025532383-KKKTE186DWV4Z0CK3IIE/15+-+team+discussion.png Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518025866644-N2QYRCEKPMOMWHHUO0XD/15+-+team+discussion.png Customer Discovery https://www.leanmastery.co/marketing-message daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Marketing Message https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Marketing Message - Pre-requisites Customer Discovery https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Marketing Message - Content 23 videos 6 activities 7 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Marketing Message - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Marketing Message - Mastery Skills Gained Message development, offer measurement, channel validation https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Marketing Message - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518642994133-PD3239WILDWITLYLUDFG/Elaina-01.png Marketing Message https://www.leanmastery.co/sales-engine daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Building the Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Building the Sales Engine - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Building the Sales Engine - Mastery Skills Gained Sales optimization, product pre-selling, pricing validation https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Building the Sales Engine - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Building the Sales Engine - Content 19 videos 5 activities 6 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Building the Sales Engine - Pre-requisites Message Marketing https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1521488330338-LPP0CKY349ASC8OOY6B9/24+-+shutterstock_296302733.jpg Building the Sales Engine https://www.leanmastery.co/overview daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Practitioner's Guide Overview https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Practitioner's Guide Overview - Content 16 videos 5 activities 7 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Practitioner's Guide Overview - Pre-requisites None https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Practitioner's Guide Overview - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Practitioner's Guide Overview - Mastery Skills Gained Business assumption understanding Validation process identification Product development planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Practitioner's Guide Overview - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518643289067-RAIA470IADZ6LDKFPDH4/TeamPostIts-01.jpg Practitioner's Guide Overview https://www.leanmastery.co/delivering-value daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Delivering Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Delivering Value - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Delivering Value - Content 15 videos 5 activities 6 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Delivering Value - Mastery Skills Gained Solution architecture, product design, growth hacking https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Delivering Value - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Delivering Value - Pre-requisites Sales Engine https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1521488249134-KOLXVH22U81GSXJQ85LC/02+-+gettyimages-508079643_0.jpg Delivering Value https://www.leanmastery.co/growth-planning daily 0.75 2018-11-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034086612-SHV7O2YN8EABGPF36TR9/LaptopSlider-01.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034094469-ASBZ8LR8G7HY85DTR60P/LaptopSlider-02.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034102112-GRCB00Z5UMAZRBNO6CUJ/LaptopSlider-03.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034111546-XTXYMMK7B7BFO84RFRXC/LaptopSlider-04.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034121443-WFA6G5AU6B42EJAYOYWV/LaptopSlider-05.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034134261-ZVHU0U2N5LAO1I9HI4DF/LaptopSlider-06.png Growth Planning https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Growth Planning - Content 15 videos 5 activities 7 hours to complete https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Growth Planning - Accessibility Web-based instruction with interactive exercises On-demand with live feedback https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Growth Planning - Mastery Skills Gained Business Strategy, Execution Strategy, Process Design, Functional Organization Design, Organization Communication Strategy https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Growth Planning - Pre-requisites Delivery Value https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Growth Planning - Audience Early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1521488286633-U91BO5NIQHHBBB1PJ3O8/05+-+iStock_000054322430_Medium.jpg Growth Planning https://www.leanmastery.co/build-sales-engine-workshop daily 0.75 2018-09-14 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034985680-UCNQRRQECCR4BRA6G0I8/CouseTopicInfo_Icons-02.png Build Sales Engine Workshop - Audience Early stage startup team members (pre-funding through seed stage) Inexperienced entrepreneurs Curious enterprise executives and employees University students interested in learning lean methods https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035027307-GF6KQIII25F5MNA748W6/CouseTopicInfo_Icons-05.png Build Sales Engine Workshop - Content 5 lessons as described above 3 hands-on activities 6 hours to complete Expert guided Q&A Networking with other founders https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035002337-WNC0P7OF8DNNW7FHEBBS/CouseTopicInfo_Icons-03.png Build Sales Engine Workshop - Pre-requisites Must complete Practitioner's Guide Overview course prior to attending. No prior entrepreneurial or startup experience required Laptop and writing materials recommended https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518035016479-HULF2EEKETDAXGKMIG3W/CouseTopicInfo_Icons-04.png Build Sales Engine Workshop - AccoMmodations Lunch and snacks provided Conference center layout with table seating Multiple displays for easy viewing https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1518034968120-X5JZEXBACTWZCH0SA93N/CouseTopicInfo_Icons-01.png Build Sales Engine Workshop - Mastery Skills Gained Sales funnel design Sales measurement and optimization Product pre-selling Pricing validation https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1533703033454-LQGEGS7QOEIELWIDNE10/BuyerJourney.png Build Sales Engine Workshop https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1533702967747-6GI6RK3LYN6Y17DN7NPH/Slide1.png Build Sales Engine Workshop https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1533702968007-L8SDUDZ4GW0PCI18QIPW/Slide2.png Build Sales Engine Workshop https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1521488330338-LPP0CKY349ASC8OOY6B9/24+-+shutterstock_296302733.jpg Build Sales Engine Workshop https://www.leanmastery.co/course-catalog daily 0.75 2018-10-29 https://www.leanmastery.co/howitworks daily 0.75 2018-11-27 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543337896732-6D4U6PUD0CKCOMHU8IN5/Tools-06.png How-It-Works https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543337896732-6D4U6PUD0CKCOMHU8IN5/Tools-06.png How-It-Works https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543338014999-NTXWZ6G77E5QPFD6U2CY/Tools-07.png How-It-Works https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543338019246-FGXOYUO472FNGA5RLEIB/Tools-08.png How-It-Works https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543338023862-L3DY78OXEYTKSGW68E2U/Tools-09.png How-It-Works https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1543338029485-OQNX4N44TOB2IVCUGBZW/Tools-10.png How-It-Works https://www.leanmastery.co/20190905 daily 0.75 2019-08-27 https://www.leanmastery.co/pricing daily 0.75 2020-03-10 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1566941390193-API7K3L65P2H8Y7ATOEM/Our+Pricing+5+-+CARDS-02.png Pricing https://www.leanmastery.co/market-validation-guide-intro daily 0.75 2019-10-01 https://www.leanmastery.co/program-repeatable-sales-delivery daily 0.75 2021-06-09 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1583874399990-BEKJOASGF7SD2S32Q1O6/Program+Headers+2-02.png Program - 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Update - 06/10/2020 Figure 3. Startup Development Phases https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1591898938901-5EE1QZQV7GE6J2E29SJQ/Blog+Header-01.png LeanMastery Insights - Update - 06/10/2020 https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1591884880086-0HP16CKOX5JBO4BJTSZB/Tr%2B1%2B-%2BBuyers%2BJourney%2Bto%2BSubscribe-11.jpg LeanMastery Insights - Update - 06/10/2020 Figure 1. Sales Engine Funnel Design https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1591885542580-K6ILA5P1JHQZZNS1R1Y1/Tr%2B1%2B-%2BBuyers%2BJourney%2Bto%2BSubscribe-30.jpg LeanMastery Insights - Update - 06/10/2020 Figure 4. Project Guide Structure https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1591885388472-6OKPIKWTWFMOYNFDE2XM/Tr%2B1%2B-%2BBuyers%2BJourney%2Bto%2BSubscribe-08.jpg LeanMastery Insights - Update - 06/10/2020 Figure 2. Buyers Journey https://images.squarespace-cdn.com/content/v1/59f0c4e3f14aa13040dbf339/1591885666048-SLVZWUA2FHOSVOB9ET5N/Tr%2B1%2B-%2BBuyers%2BJourney%2Bto%2BSubscribe-20.jpg LeanMastery Insights - Update - 06/10/2020 Figure 5. 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