Join over 5,000 Houstonians learning lean startup

methodologies to build extraordinary products.


Just knowing we were on the right track while trying to identify the biggest problem our potential customers have was very helpful. This course really makes it easy to discover customers who are already paying to solve the problem, and how to reach them.
— Grace T.

Key Questions

This course is built around 20+ actionable and ordered exercises that help you figure out:


Our Methodology


Our course is taught by seasoned entrepreneurs using a flipped classroom methodology. All lectures are recorded and can be watched at any time. Our assignments are designed to assess your understanding of each topic. When you submit your completed work to our instructors, they will provide you corrective actions necessary to reinforce your learning and make it easier for you to apply the knowledge to real world situations.

Having taught this stuff for over 3 years to university students, and now in process of launching my own startup, I find the exercises and mentoring provided by the instructors very helpful.
— Greg W.

Our approach

We provide an online learning community with full collaboration tools to enhance your educational experience.


Your Course Instructors


Stephen White coaches entrepreneurs and new product teams on business modeling, new product development, and marketing strategy. He has been an Entrepreneur in Residence at the Houston Technology Center and a startup advisor for SXSW Accelerator, HATCHpitch, Texas A&M’s Center for New Ventures & Entrepreneurship, and University of Houston’s REDlabs. He’s been founding team member of four startups, developed new business offerings as an intra-preneur, and founded a short-term lay mission program serving indigenous communities in the highlands of Guatemala.                             



Shafique Pappa is a founding team member of seven companies in the technology, medical and food industries. He has over 25 years experience in new business development and product management for early stage, growing companies. He’s led up to 200 person teams, grown product lines to $30 Million in sales and raised outside funding for his new ventures. He’s been an advisor to award-winning startups developing new products related to 3-D printing, Internet of Things “IoT” devices, and health foods. Shafique is a sought after mentor due to his patience, encouragement and actionable feedback.                             

Finding customers who are willing to pay for your solution even though it isn’t perfect made the difference in finding early success. The hands-on mentoring provided in this course has been invaluable in rethinking my approach, finding MY early adopters and generating revenues quickly. All of this will help me continue to evolve my product AND sell while doing it.
— Mariam H.