how it works

The Founder’s Journey Framework is a roadmap that makes it easy for you to build a thriving business using lean principles.

Startup Team Working CROPPED.jpg
 

 1. LEARN ESSENTIAL STARTUP SKILLS

Unlike other online courses, our experts teach you practical skills for your business while staying engaged to keep you on-track

 

STARTUP SKILLS ORGANIZED BY BUSINESS ASSUMPTION

OVER 35 GUIDES TO HELP YOU LEARN HOW TO:

  • Discover your customer and the problem they want solved

  • Develop your marketing message and channel

  • Build the sales engine that close more leads in less time

  • Discover how to build products your customers love

  • Plan and validate your venture’s sustainable growth

COURSES ARE KEPT FRESH THROUGH REGULAR UPDATES

LEARN AT YOUR CONVENIENCE AND AT YOUR PACE WITH YOUR TEAM


 
 

2. Work ON your startup

Join over 7,000 Houstonians using our lean startup framework to build extraordinary businesses

 
 
 

OUR PROVEN TEMPLATES AND TOOLS HELP YOU:

EASILY ORGANIZE YOUR WORK

Our templates help you quickly work through each of your business assumptions with practical how-to guides.

COMMUNICATE EFFICIENTLY WITH STAKEHOLDERS

Our Framework makes it easy for you to communicate your value to customers, your purpose to employees, and your progress to investors and advisors.

MAKE BETTER DECISIONS FASTER

Our tools enable you to quickly determine if you’ve successfully validated your business assumptions and eliminate distractions to keep you focused on the task at-hand.

ACCOMPLISH MORE FROM EXPERT FEEDBACK

Our experts provide you feedback on your completed work product that helps you improve your approach and get better results faster.

 
 
Learning the structure of discovery interviews has been immensely helpful for me, both in trying to be an entrepreneur, and in my day-job as a technology consultant. Overall the structure around concrete experiments and validation activities is very helpful.
— Jacob Foshee, first-time founder
 
 

3. Get Help from experts

One-on-one coaches who've been there, done that to keep you on-track and focused

 
 
 
StephenWhite_201404_13_Circle.png

Stephen White coaches entrepreneurs and new product teams on business modeling, new product development, and marketing strategy.

Stephen's Accomplishments:

  • Entrepreneur in Residence at the Houston Technology Center and a startup advisor for SXSW Accelerator, HATCH pitch, Texas A&M’s Center for New Ventures & Entrepreneurship, and University of Houston’s REDlabs

  • Founding team member of four startups and developed several new business offerings as an INTRA-PRENEUR (entrepreneur within an organization)

  • Founded a short-term lay mission program serving indigenous communities in the highlands of Guatemala

Stephen is a certified public accountant and holds a Masters of Accounting from Texas A&M University, and a Bachelors of Accounting from Texas A&M University.

 
 

 
 
ShafiquePappa_201503_35_Circle.png

Shafique Pappa is a founding team member of seven companies in the technology, medical and food industries. He has over 25 years experience in new business development and product management for early stage, growing companies.

Shafique's Accomplishments:

  • Grew product lines to $30 Million in sales and raised outside funding for his new ventures

  • Advisor to award-winning startups developing new products related to 3D printing, Internet of Things “IoT” devices, and healthy foods

  • Developed several 3 person teams into 200+ employee organizations, while scaling growth across multiple key activities

Shafique is a sought after mentor due to his patience, encouragement and actionable feedback.

Shafique holds a masters degree in Computer Science from University of Houston, and a Bachelors of Science in Mathematics from Purdue University.